The group behind the products in everyday use.
Prime Brands Group designs, sources and sells own-brand consumer products across Luggage, Kitchen, Home, Garden & Outdoor, as well as Footwear.
5+
Own Brand Consumer Brands
5+
Categories
20+
Markets
1M+
Annual Orders
Who we are
A House of Brands
Each brand has its own customer, its own category and its own point of view. What they share is everything behind the shelf.
Product development, supplier management, quality assurance, logistics, marketplace expertise and customer care all sit with the group. That structure keeps a brand close to its category and fast on product, while drawing on the buying power, compliance capability and international reach of the whole group.
It is why a dehumidifier brand and a luggage brand can sit under one roof without either being diluted.
Brands
Eight brands, serving different customer needs.
From the case that fits the overhead locker to the slipper somebody lives in all winter, our brands compete on getting ordinary things right.
Luggage
3 brands
Flight Knight
Cabin luggage, suitcases, backpacks and travel accessories, with cases built around the published baggage allowances of major airlines.
Cabin Pro
Cabin luggage built around air travel: compact cases, underseat formats and airline-compatible sizes for passengers travelling hand luggage only.
CRUW
Contemporary hard-shell suitcases across cabin, medium and large formats, with spinner wheels, telescopic handles and combination locks.
Home, Kitchen, Garden & Outdoor
3 brands
air pro
Home comfort appliances: dehumidifiers from compact to high capacity, fans, portable air conditioning and air beds.
GET FIT
Home training essentials: strength, conditioning and recovery kit priced for consistency rather than for January.
MONHOUSE
Home and kitchen essentials, heating and comfort for the everyday household.
Footwear
2 brands
Responsibility
Three things we hold ourselves to.
What goes into the product, who makes it, and how it reaches the door.
Product compliance
Powered lines tested to the standards of every market they sell into, with documentation held per product rather than produced on request.
Delivery methods
Stock held in market so most orders travel domestically, in packaging sized to the product rather than to the pallet.
Responsible sourcing
A group supplier code of conduct, and audits before the first order.
Partner with a group that ships.
Retailers looking to stock our brands, suppliers with capability to offer, and operators who want to build the next one.